Designing the full event identity and on-site experience for Europe’s biggest IoT conference.
For The Things Conference 2025 — Europe’s leading IoT and LoRaWAN event — Passion Fruit Studio was responsible for shaping the full on-site visual experience.
Building on the existing identity, we expanded and refined the design system across every physical and digital touchpoint, from large-scale wayfinding and stage graphics to badges, floorplans, and merchandise.
Every detail aimed to create a clear, cohesive, and visually energetic environment that matched the innovative spirit of the event.
The scope
- Design of all signage, banners, and spatial graphics (main stage, workshop rooms, cloakroom, ferry directions, etc.)
- Conference floorplan and digital schedule
- Attendee and exhibitor badges, roundtable prints, and welcome desk visuals
- Wall of Fame installations (over 100 tiles showcasing IoT devices and solutions)
- Merchandise design, including T-shirts, hoodies, tote bags, and stickers
In parallel, we also produced and edited 50+ podcast episodes recorded live during the event, capturing the voices of key industry figures and extending the conference’s reach online.
Outcomes
- 2,500+ visitors from 80+ countries
- 235,000+ IoT community members reached online
- 1M+ total media impressions across press, partners, and social channels
- 150+ IoT solutions and 100+ live demos featured
- A fully unified visual system recognized by attendees and partners for its clarity and consistency
The result was an immersive and scalable design ecosystem that connected every part of the experience. From the digital space to the physical venue, under one strong and cohesive visual language.
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Passion Fruit Studio
Amsterdam, Netherlands
KVK: 96400080
VAT: NL005207945B35
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