Basilico - Launching a new restaurant in Costa Brava
Creative Director & Graphic Designer
2025
Key Collaborators
Matteo Carletta - IP Marketing
A restaurant reintroduced
Il Basilico was about to enter a new chapter. Already known in Costa Brava, the restaurant was being completely transformed into a fresh dining concept. My role was to craft the pre-opening campaign and digital presence that would communicate this shift — and make the launch unmissable.
The Challenge: Advertising a restaurant that doesn’t physically exist yet is always a challenge. How do you spark excitement and show people what to expect when the space hasn’t even been built? The goal for Basilico was clear: capture the spirit of the new concept and turn it into a campaign that could resonate with the city. The guiding line: “Only Good Vibes.”
The Process
To translate this into visuals, I turned to AI as a tool for building the energy Basilico wanted to project.
Characters & Atmosphere
I created a series of characters representing people of all ages and backgrounds, placing them into renders of the future restaurant. This gave a glimpse into the vibrant, welcoming atmosphere that Basilico aimed to create.
Look & Feel
The visual direction combined a candid, point-and-shoot photography style with a fresh and approachable tone. It was about honesty and energy — not overproduced, but real.
Design System
To scale the campaign across touchpoints, I built a block-based design system that worked seamlessly for both digital and physical applications. From OOH ads across Platja d’Aro to social content, the system kept everything consistent while flexible enough to expand.
Website
I designed and developed Basilico’s website, giving the new concept a digital home that introduced the brand and provided a clear entry point for guests.
Opening Visuals
For the launch day itself, I created event-specific assets that tied everything together and ensured the identity carried through every touchpoint.
The Result
The pre-opening campaign didn’t just announce a restaurant — it introduced a new energy to the city. Awareness built quickly, and on opening day queues wrapped around the block. Basilico’s transformation was not only seen but felt, with the campaign creating the anticipation that turned the launch into a success.
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